Fitz and Wendy Interview 2-22-20 on CV 104.3

Fitz: [recording begins mid-sentence] …deejaying and hanging with you. Saturday Shenanigans. I got my buddy Rick Allen, who we haven’t talked to in a while, on the phone from Crystal Clear Water and the parent company Pure Elements. Rick knows more about our water than anyone. Happy Saturday, Rick.
Rick: Happy Saturday, you guys. How are you?
Fitz: We’re doing spectacular. How are you? Keeping busy, I know, and taking good care of our listeners with their systems.

Rick: We’re working on that. You know, the water just doesn’t seem to be getting any better.
Wendy: Hi, Rick.
Rick: Hi, Wendy. How are you?
Wendy: Oh, our water tastes great.
Fitz: Oh.
Rick: You’re part of the privileged group.
Wendy: Yes. Yes.
Fitz: Hey, we’re so spoiled. And many of our listeners have taken our advice and called you and have gotten great systems. A lot of people don’t realize that you have different systems for different sized homes and needs. Let’s just do the basics, Rick. It’s not a salt system.
Rick: No, it’s a salt-free, whole house water filtration and water conditioning system. And as we’ve talked over the years, there’s just a quick list of things that every homeowner should achieve when they do whole house or total property filtration. And just to run those real quick, and I know, Wendy, you appreciate this, I know you do, too, Fitz, it keeps you guys looking young.
The bathing is the biggest area we can help everybody, with regard to health-related things, without formally making a health claim. And getting the chemicals and things out of the bath and shower water is huge. That’s the largest area of exposure we have to these chemicals. They’re drying agents. They affect hair and skin and beauty, and they irritate skin conditions. We could just really address all those things by removing those chemicals on the front end.
Fitz: No doubt.
Rick: And then, you know, drinking water is very, very important for everybody. And we wanna leave those natural minerals in, but we’ve gotta address the heavy metals, and you guys know we’re looking at arsenic and chromium 6 in the valley. And, also, getting the carcinogenic chemicals and things out but having great tasting water and all that for your cooking and drinking and ice.
Wendy: And keeping the mineral content intact.
Rick: Yeah, very, very important with our healthcare and longevity, guys.
Wendy: Yeah.
Fitz: Big time. That’s big time. And you talk about all those the drying agents and everything. Something you brought up a while ago that I never even thought about is the aerosol effect. This goes into the air, in your shower, and you’re sitting there, you’re taking a shower and all this chlorine, with all these pharmaceuticals and chromium 6, and you’re actually ingesting it. It’s not just being absorbed by your pores.
Rick: Yeah, you’re taking it into your lungs. And if you think about it, both your pores and your lungs, those are direct shots for this stuff to go into the bloodstream. You know, if I give you guys a glass of water to drink at least you’ve got the organs and digestive tract to do some filtering for you before it goes into your body. But in the shower, you got a bullseye on your back, there. So very, very important to get those things out and have the good drinking water. And of course, you can drink your shower water or drink it from your master bathroom sink.
Wendy: Right.
Rick: It’s just the whole house instead of faucets.
Fitz: We’ve done it many times. Taking a bath and just running out of water and just putting it up at the bath spigot, there, and ahh, from every faucet in the home. We do it, Rick.
Wendy: Yeah, and then there’s all the hard water issues. It greatly reduces all the hard water issues. Protecting the pipes and your appliances, and benefits the exterior of your home, all of your landscaping. You’ll water less. You don’t have any of that build up in your irrigation system.

Fitz: Rick, you told me…
Rick: The plants…
Fitz: …how many water districts do we have just in the Coachella Valley?
Rick: Well, you’ve got a lot, but there’s seven primary water agencies in the valley.
Wendy: Wow.
Fitz: That’s unbelievable. In our small valley. That’s crazy.
Rick: Well, and that’s why these systems have to be custom-designed because if you’re in Palm Springs, we have to put a completely different system in than we would put in La Quinta.
Fitz: Wow.
Wendy: Right.
Rick: And it’s very important. And this is something that we are the only guys doing. And I do applaud people in our industry who can have 500 things in the warehouse and say, “Hey, this should probably take care of everything, sort of,” but it just doesn’t work like that. And that’s why we’re the darlings of the healthcare and longevity guys, the alternative cancer clinics and everything is because we’re zeroing in on exactly what’s coming into each home in the valley, and that differs very dramatically from both one end to the other.
Fitz: Sure. I didn’t know that. That’s fascinating.
Wendy: Yeah.
Fitz: Rick, what about restaurants? How many restaurants are getting hip to this, to make sure that they’re serving their customers’ crystal clear, chromium 6, chlorine-free water?
Rick: Well, we have a good variety of restaurants who are doing it. The restaurant industry is very, very tough.
Fitz: No doubt.
Rick: It’s very price-driven.
Fitz: No doubt.
Rick: You know, in all honesty, guys, a lot of times the restaurateurs want you to take a sip of their tap water and order bottled water and things.
Wendy: Right.
Fitz: That’s true, too.
Rick: There’s some cross purposes happening when you get into a restaurant.
Wendy: Yeah. Yeah.
Fitz: That is an interesting thought. Yeah. Sure.
Rick: Yeah. I think the thing to do is take control of your home living environment.
Wendy: Right.
Rick: And, you know, Wendy, you were talking about the hard water. We’re able to do all that for everybody without salt and without traditional water softeners and all the problems that they bring, not only inside the house for drinking and killing plants and all those things and the strange feeling characteristics, like you can’t get the soap off or get the shampoo out.
Wendy: Right.
Rick: Traditional water softeners are horrific. They’re horrific on the environment. Those things are putting so much salt down the drain every time that they regenerate. And, you know, if you call Coachella Valley Water District and say, “Hey, I want to put a water softener in my house,” they’ll go as far as to tell you sometimes, “Oh, they’re banned”, which technically may or may not be true. But then if you ask them to show you that, they might just say, “Well, we heavily, heavily discourage the use of traditional water softeners.” And they have banned them in commercial applications like restaurants and everything for a number of years because commercially you’ve got restaurants even more water and more of that salt going down the drain.
Wendy: Wow.
Rick: So we care about our aquifers and all those things we have going on in the valley and water softeners are just a blight on all of that. So, by contrast, everything we’re doing is environmentally sound and salt-free.
Fitz: That’s awesome. And I wanna stress, once again, like you said, this is total property. Even your landscape and your plants and your shrubs…
Wendy: Your pool.
Fitz: …benefit from this. And, as I was gonna say, Wendy, good point, your swimming pool. When you have a pool and you don’t have one of your systems, you’re swimming in chlorine and pharmaceuticals and everything else that are being absorbed. And then you go in and take a shower to rinse off the chlorine from the pool, and what are you rinsing off with?
Wendy: Chlorine.
Fitz: More chlorine.
Rick: More chlorine. Actually, sometimes you guys, it’s an interesting statistic that sometimes when that happens, there’s actually more chlorine exposure in the bath and shower than swimming in a traditional chlorine pool.
Wendy: Wow.
Fitz: That’s crazy.
Rick: You know, most pools today are salt-driven pools which I really applaud because that is a healthier alternative and what we’re doing is extremely beneficial for the swimming pool, regardless of whether it’s an old school chlorine pool or a salt pool, but the water chews up the salt cells that create the process for the salt pools. Our average life in the valley is maybe two to three years, maybe four years on a salt cell, if you don’t address the water in the pool, because the hard water components just eat those up and then you gotta replace them for $800, $1500. So there’s a big financial win to having this as a total property manner also.
Fitz: Rick, thank you so much. We encourage everyone to give you a call 346-4850. Ask for Rick. He is so great explaining and like he just mentioned, if you’re in Palm Springs or La Quinta, different water districts serve those cities and there are different needs and different things that you have to do.
You can go to the parent company website and get more details, PureElementsWater.com. PureElementsWater.com. Call Rick. I’ll give you the number one more time. Grab a pen. 760-346-4850. Find out how you can get your own CrystalClear Home Water Filtration System. 760-346-4850. You know we’re believers, Rick. We’ll keep spreading the word for you.
Rick: Hey, I love you guys. I hope you have a wonderful, wonderful Saturday, and appreciate you letting me get the word out to all the listeners.
Fitz: Always a pleasure, Rick. Keep on rocking. Have a great weekend, and we’ll talk to you soon.
Wendy: Take care, Rick.
Rick: You, too.
Fitz: Thanks so much.
Rick: Bye, Wendy.
Wendy: Bye-bye.
Rick: Thanks.
If you live in the Coachella Valley, Palm Desert, La Quinta, Indian Wells, Palm Springs, Cathedral City, Indio, Desert Hot Springs, Coachella, or Rancho Mirage, you already know that you have water problems. We’re here to help you, and we look forward to hearing from you. So please call us.